What is CRM?
CRM is an abbreviation for customer relationship management and is a phrase used to describe all aspects of interaction that a company has with its customer, whether it is sales or service-related. It’s a business strategy that helps you to better understand your customer, retain customers, provide excellent customer service, win new clients and increase profitably.
Many aspects of CRM relies heavily on technology. CRM software will collect, manage and link information about the customer. You can use CRM software to create marketing campaigns, view a customer’s entire of history of interactions with your business and use it to streamline daily business and sales tasks.